Showing posts with label author marketing. Show all posts
Showing posts with label author marketing. Show all posts

11.04.2019

Coincidences and Synchronicities

I've always had a thing for coincidences: those random events all coming together in ways that one least expects it. Good or bad, these kinds of events are fun and fascinating. For some, they suggest a higher power ordering things, but for me they're the chaos of the universe sometimes aligning into a wonderful and wondrous pattern. Anyhow, no matter what you think is behind them, they're all kinds of fun to think about.

My upcoming release, THE COINCIDENCE MAKERS, due out on November 19th (yep, gotta get a plug in there somehow ;) talks about the possibility of there being people who make these seemingly impossible things happen. Ami and Luke create coincidences--some small, some large, and some they have no idea why they are supposed to make happen. At any rate, the whole idea came to me from a RadioLab episode I listened to many years ago. You can check it out here, and I totally recommend it: it's chock full of wonder and delight (okay, that may be more my interpretation, but it's awesome if you like this sort of thing!).

Anyhow, this got me started thinking about where stories come from--what sort of coincidences are involved in that? For me, they tend to come from songs (Colors Like Memories came from a Linkin Park song), or a scene (the opening of Surrender the Sky was a horrible opening scene that got into my head I had to write it out). Anyhow, whatever the source, somehow there was something came along and demanded that I write about it.

Recently I was listening to NPR (which probably says more about my demographics than I comfortable with, but it is still amazing and I learn so much random, cool stuff that I just don't care), and Elizabeth Gilbert was talking. She's the author of Eat, Pray, Love (which, I swear, every time I write, I accidentally type out 'prey', which amuses me to no end). And I just kind of loved what she had to say about the way stories float around and try to find a home--looking for the person who can tell them and gift them to the world. And especially how we have to demand a lot from our "muse" so that they know we're serious. I kind of love this idea!

Also, I kind of love the thought of stories floating around in the air like ghosts, looking for vessels. It's both elegant and distinctly creepy. And yet, it feels that way sometimes. Like something just hits and all the pieces just snap together and viola! A book! Like a major coincidence, or maybe a synchronicity, that allows a book, a story, to come into the world.

I'm embedding the radio program here for anyone who's interested, or you can listen here. The Gilbert bit starts around 3:30.

Anyhow, I love a good coincidence, and I love a good story even more. Do any of you have a good story about a synchronicity that you had happen? Or one that you've read about that blew your mind? If you go and read my deleted scene, you'll find one that I lifted from true life :) (And hey, sign up for my newsletter while you're at it? ;)

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9.12.2017

Flavors of Book Fests, Author Retreats, Signings and Figuring Out What Works Best

The subject of book conferences and writing retreats is the obvious one for me to post about, since I've just attended two of them, with a third happening next week. In August, I went to ChapterCon in England, the brainchild of my author friend, Katie John. This was its first year. It was mainly craft-based with panels, but it did have a full Saturday public signing event. I was eager to listen to the panels, which ranged from diversity in lit, to romance, to how to keep your stories flowing (I was on this panel). We all learned that Bank Holiday weekend, which is the equivalent of Labor Day weekend in the states, is not the best time to invite the public to a signing, because everyone is streaming out of town for the last big party of the summer. That said, we had some book-lovers in, plus it allowed us authors to hobnob and buy each other's books.

My favorite workshop was a mindfulness one, which taught zen style tools for unwinding author stress. I needed this tool that very night, as Katie texted me an hour before my bedtime and asked if I'd deliver the second keynote speech! The scheduled author had a personal emergency. I have never scribbled my lecture notes as quickly as I did that evening. People told me it was an inspiring speech, so I guess I did okay. LOL. Talking about one's own rollercoaster journey is apparently something most writers relate to.
Me delivering a keynote speech at ChapterCon UK

The second writing conference was this last weekend's Next Chapter Writing Retreat held in NYC by Janet Wallace, the founder of UtopiaCon. There was a small handful of very savvy authors, and it was a rare treat to get to know them. We had sessions with high-level branding and media experts, which was intimidating, until I realized that these "experts" were simply speaking about their own personal journeys, as I did during my keynote. The authors had time to chat and compare notes over dinner and drinks. There was only one two-hour public book signing, which I found refreshing and fun, and low stress as compared to some marathon book signings I've been part of.
A new reader of mine treating herself to an early birthday present at NCWR signing

What are my takeaways from these events?
A two or three hour book signing event seems perfect.
I love hand-selling and getting to know new readers.
I need to boundary off my time to write, and to take my writing more seriously.
I love meeting authors and sharing stories and marketing tips. Community is key.
European events rock, as does the Welsh coast. LOL.
I need to take calculated risks and stretch myself in my craft and marketing.
De-stressing is important. Meditation, massage, whatever works!
Create a long game plan. (I can always revise it as I go).

What are your personal tools? What is most important to you in your writing life? Do you create a long game plan or do you prefer making it up as you go?

4.19.2016

A Report fromTwo Book Conventions

L to R: Colleen Houck, me, Sarah Schmitt, Ginger Scott at RT
I recently attended two book conventions and wanted to give my take on them, since fellow authors are often curious. The first one, Roanoke Author Invasion (or RAI) was a smallish convention in Roanoke, Virginia. The one I just returned from in Las Vegas was a HUGE one, called RT Booklovers (or simply RT).

RAI was mainly composed of indie authors, though some authors had small/large publishers behind them. There were no panels, and everything centered around a Saturday book fair and after-party. Because the organizer, Liz Long managed to get a front page article in the Roanoke Times, and then nail a TV spot, lots of locals showed up, which was great! I kept the price of my books reasonable and gave out swag with each purchase. When I ran out of the most popular book (Witch of the Cards) I took pre-paid orders and mailed the books out as soon as I returned. I got newsletter signups with the promise of a free story anthology (our Mayhem in the Air one, which I gift via Amazon so we make sales). Long story short, everyone wants a perk with a purchase. The after-party was a great way to blow off steam, and they even had a live DJ. Oh, and I got to meet Cherie Reich, one of our Untethered Realms peeps, who lives in Roanoke! My assessment: RAI was worth it because of the great local advertising and because it was short with a big bang.
At RAI (I am on the right-ish side, in back)
RT, in contrast, is HUGE, and lasts for days (7). Many of the authors are famous (or infamous. LOL) and have big publishers. This can be intimidating, but there's also a healthy mix of hybrid authors (me) and indie authors, and the intermingling is cool. RT's schedule packs in so many panels, promo events, parties, talks, publisher presentations, and free pitch opps to agents and publishers it made my head spin. Not to mention the 3 1/2 hour Giant Book Fair! This year I chose to be in what's called YA Alley.  There is also an NA and a general section. I weaseled onto a YA panel, which was a lucky fluke, as these fill up fast. In fact, one must sign up for this book con THE DAY IT GOES LIVE or take the risk of missing out.

My smartest move at this book fair was to offer a deal that if readers bought two books they got a third for free. I made a bunch of sales this way, because, again, people always want specials. Many took bookmarks, saying they only read on their digital devices, so going forward, I want to figure out a unique perk for these readers. I ended up selling well, but bringing more books than I sold, so I gave extras away at the Teen Day Party, where I got to meet and greet tons of teen readers and their parents, who also read YA! This con was super-tiring, so I would caution authors not to try to go to all of the events, but pick and choose and make sure to take rests in between. It makes sense to stay IN the con hotel at RT for this reason alone. I'm not a gambler, but I loved the slot machine art and the live performances. Hey, we even saw Britany Spears at Planet Hollywood. I'm no fan, but OMG, she put on a real spectacle with great dancers and incredible sets. Over at my blog, Idea City, I did a photo journal of the events, if you want to see more photos, click here. But first, scroll down to answer a question!
Dragon slot game

Caesar's Palace's faux Greek goddess













In June I'll be going to Utopia in Nashville, and I'm sure I will learn even more there. Have you attended a book con? Any tips to share?

8.04.2015

We Want to Help You Promote Your Book and Wares #RealmsFaire Two Fantastic Opportunities

Anxious and insecure about marketing?

I want to help you get your name and books out in front of an audience. It's free, easy, and fun.


Get the following:

  1. You featured, including a nod to your books with links, on my blog prior to the 4th annual joust (November 9-13).
  2. You get a cool badge like the one I made for myself below.
  3. You will be featured for a whole week on this blog during the week of Nov. 9th.
  4. During the week of Nov. 9th a brief story/excerpt and you will be highlighted on one day.
  5. You'll be listed with a link to your site on the Realms Faire page on this website for one year.

If you win, you'll get the added benefits of:

  1. A free ad in the slider at the top of my blog for one year. You can see the 2014 champion featured currently.
  2. A championship badge and bragging rights.
  3. A custom printed Tumbler advertising you and your win (SEE Tumbler)

So what does becoming a knight and jousting entail? It's quite simple:

  1. Spots are limited reserve your slot today! Click HERE and check off 'joining 4th annual joust as a knight. Huzzah!' or email mpaxuathor@gmail.com
  2. When you get an email from me, send me the name you'll joust under and 3-5 book covers. I'll send you the nifty badge and 3 magic words. The magic words are how you'll score points during the joust.
  3. Send me 2 excerpts, or 2 stories of your knightly feats, or one excerpt and one story of your feats.
  4. Send your friends and followers to this blog Nov. 9-13th and tell them to leave comments using your magic words. You're allowed to post exactly what they copy and paste. You're allowed to bribe. Prizes will be awarded to commenters daily on this site.
  5. Have a load of fun while getting in some marketing. You'll be having such a blast, you won't notice you're working.
mpaxbadge example


Beware the Vortex
Evil is afoot. Chronos has accidentally created a vortex while cleaning his hourglass, plunging a few unfortunate souls into Lucien’s Bar, gateway to the Underworld. Now they are trapped. Lucien wants to keep them but will give each hapless victim one chance to earn their freedom. His condition? Enter a contest of skills with an Immortal opponent of his/her choosing.

Do you think you can survive a swordfight with War? How about wend your way through a carnivorous garden to get to Gaia’s treehouse? Or weave a portion of the Great Tapestry of Life while avoiding Atropos’ giant pair of life-ending scissors? Perhaps you’re brave enough to challenge Death to a peanut-eating contest? Or whip up a batch of punch with Jezebel, the Master Poisoner? Do you have what it takes to win your way out of Lucien’s grasp?

Your mission: on the day you appear in the contest you will post on your own blog, or gather together your Facebook and/or Twitter friends and provide a link to this blog, pleading (begging works too) with your loyal supporters to come to your aid at http://riverfairchild.blogspot.com/ , and cheer you on to victory. Their comments will decide your fate. I will provide you with a few magic words to bolster the power of your minions. Plead well, for you will need their strength to endure. Others might seek to cast their votes with the Immortals.

Rewards? Yes! Besides winning your freedom (hopefully), each volunteer (that would be you) who is locked in the struggle will receive an Amazon or Barnes & Noble gift card. In addition, a few lucky commenters will be picked at random to receive a gift card at the end of the Faire. Four brave people have signed up so far. I need one more to fill the week.




There are a number of blogs participating in the Realms Faire and many prizes to be had, including a Grand Prize at the end of the Faire. If you’d like to contribute a prize (ebook, gift card, artwork, swag, anything you can come up with), go here to sign up. http://mpaxauthor.com/realmsfaire/ 

Huzzah!