|Wristlet bag and greeting card swag|
Most of us have done Goodreads book giveaways when our novels launch. This is a no-brainer method for spreading word and also for getting reviewed. I give away at least 6 books, and often up to 10. These have always had to be signed paperbacks, though I understand Goodreads now allows eBooks for a fee (?). I will only speak to the paperback method here. In my note, I always mention "I would be grateful for an honest review, but no pressures" so that readers don't feel hammered. Since I'm in the USA, I've learned not to extend the giveaway to Europe because postage on a paperback is costly. So, stick to your area.
|Coffee cup and wristlet bag swag|
This spring at the RT book convention, I offered a free paperback (my new Witch of the Cards, which I wanted reviews on), if a reader bought TWO of my other books. This worked quite well. I also designed my own greeting cards with envelopes and people who buy a book get their pick of one. People like these, and they are also very light to mail! I do make bookmarks, but I've learned that many want more than just bookmarks or buttons.
|My first batch of heartboxes|
|My newest handmade spellbooks|
It's an evolving art--the swag, the perks, the parties and party games. It's a part of the book promo that I actually like. How about you? What's your favorite type of promo? Your most effective?