Marketing is one of the toughest jobs of an author. And it's not usually one we enjoy. We're reclusive creatures and that does not mesh with being promotional gurus.
But we want to share our work with the world. One of the best ways to do so is with book ads. Maybe it's just the image of your cover with your tagline or a picture of you on your knees begging readers to buy your book. Whatever you choose to do, here are five tips for creating ads.
1) Know your audience. This means not only knowing your genre, but where your work fits in that genre. Dark, mysterious, funny? What is the theme or mood you wish to portray? What do your readers like best about your book? If it's that weird little robot sidekick, find a picture to represent it and shine the spotlight on it.
2) Make certain the font is readable. I encourage playing around with different fonts and effects, but so many times I've run across ads I couldn't read because of the font. Yes, the fancy swirls are nifty and the reflecting light looks cool, but if I can't read the ad, I won't want to read your book.
3) Images. Yes, many people suggest that displaying your book cover is essential in an ad, but I disagree. You can find images to represent different characters or scenes or a magical item. (Always make certain you have permission to use those images!) You could make your ad look like a movie poster.
4) The message. There isn't a lot of room to explain all the reasons someone should buy your book. So what can you say? Use a clever tagline or a snippet of a great review. Even a line from the story itself can work.
5) Once you've put it all together, DO NOT forget to link it to your book's buy link. Your website is okay, but if the person is interested enough to click on the ad, you want to take them to where they can buy the book immediately.
Do you have any book ad tips to share? What captures your attention when seeing an ad?
Here are a few examples of my latest ads!